How we do
what we do.

The first two months are the most important investment we make together. We charge upfront for this phase because the output — a fully researched, agreed-upon GTM strategy — is the foundation everything else builds on.

We audit your product, your current positioning, your competitors, and your ICP in detail. We run discovery with your team, your early customers, and your churned prospects. Then we come back with the strategy.

Strategy goes live. The channels we prioritized in month two now have campaigns, sequences, and measurement in place. We don't outsource this to junior team members — the same operators who built the strategy execute it.

We run weekly check-ins with your founding team. Monthly performance reviews with full transparency on what's working, what isn't, and what we're changing. Nothing waits for a quarterly report.

By month seven we have real data. We know which channels convert. We know your buyers' language better than your competitors do. This phase is about doubling down on what works and cutting what doesn't — fast, with conviction.

This is also where the AI tools our SMEs have built accelerate output significantly. More content, faster iteration, tighter targeting — at the same cost.

At month twelve, we do a formal review. If you have the pipeline you need, the playbook is documented, and you're ready to own it in-house — we hand it over cleanly. No lock-in. No dependency.

If the opportunity demands more — a new market, a new segment, a fundraise that changes the plan — we extend. Same team. Same terms. Same alignment.